General Mills Foodservice Intros New Ready-to-Eat Muffins for School Feeding Programs

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Thaw-and-serve, whole grain-rich muffins come in Cinnamon Toast Crunch™ and Trix™ flavors

WHAT:            General Mills Foodservice announces the latest addition to its portfolio of individually wrapped products for school feeding programs with new Trix™ and Cinnamon Toast Crunch ™ muffins. Convenient and mess-free for breakfast or snack time, the muffins offer 2 oz. equivalent grain and simply require foodservice staff to thaw and serve.

The ready-to-eat muffins give K-12 feeding programs another fun option to boost participation with a student-favorite menu item from brands they know and love. Muffins are the most common individually wrapped item on school feeding programs, with 80 percent of operators serving them,¹ and Cinnamon Toast Crunch and Trix are among the top four K-12 cereal brands.²

The new muffins are the latest addition to General Mills Foodservice’s robust line-up of individually wrapped breakfast items. Other products include Pillsbury ™ Mini French Toast, Pillsbury ™ Mini Waffles, Pillsbury ™ Mini Bagels, Pillsbury ™ Mini Cinnis, Pillsbury ™ Filled Crescents and Pillsbury ™ Frudel.

   

2 oz. Equivalent Grain Individually Wrapped Muffins

  • Two kid-centric flavors: Cinnamon Toast Crunch ™ and Trix ™ flavors
  • Individually wrapped, thaw-and- serve
  • Shelf stable for 5 days when thawed
  • CACFP eligible
  • 2 oz. equivalent grain per serving
  • No artificial flavors

WHEN:           Shipping July, 2024

WHERE:         For more information about the individually wrapped breakfast portfolio from General Mills Foodservice, K-12 foodservice directors can contact their sales representative or visit www.GeneralMillsFoodservice.com.

                        About General Mills Foodservice

¹ *PEI#3259 K-12 Breakfast IW Meal Equivalency Concept Test (September 2022)
² Circana® SupplyTrack®, K12 Channel, Cereal category $ vol data thru Oct'23

General Mills Foodservice serves the foodservice and bakery industries by providing quality products from time-trusted brands along with culinary, nutrition education and marketing resources to help operators succeed. Its distinguished brand portfolio includes Big G Cereals, Yoplait, Nature Valley, Gold Medal, Pillsbury, Chex Mix, Bugles, Gardetto’s, Annie’s and TNT Crust/BONICI ® . For more information, please visit www.GeneralMillsFoodservice.com.

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Media Contact:
Sarah Peterson
763.764.6354
Media.line@genmills.com